Photo of Simon

Simon J. Blanchard

Associate Professor of Marketing
Keith Barket Faculty Fellow
Georgetown University

CV (as of 09/26/2017): PDF

Trained both in consumer psychology and quantitative methods (machine learning and statistics), Simon studies consumer decision making via a combination of experimental research and statistical modeling.

He is a frequent contributor to the media. He and his research have been covered in outlets such as C|Net, CBS News, Forbes, Harvard Business Review, Huffington Post, and Psychology Today. For a list of media mentions, click here.

Selected Publications
  • Blanchard, Simon J., Daniel Aloise, Wayne S. DeSarbo. (2017) "Extracting Summary Piles from Sorting Task Data." Journal of Marketing Research, 54 (3). [PDF] [Technical Web Appendices] [Code]
  • Kettle, Keri L., Remi Trudel, Simon J. Blanchard, Gerald Haubl (2016). "Repayment Concentration and Consumer Motivation to Get Out of Debt." Journal of Consumer Research, 43 (3), 460-477. [PDF] [Technical Web Appendix]
  • Blanchard, Simon J., Kurt A. Carlson, Jamie D. Hyodo (2016). ”The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal.” Journal of Consumer Research, 42 (6), 985-1001. [PDF]
  • Carlson, Kurt A., Jared Wolfe, Simon J. Blanchard, Joel C. Huber and Dan Ariely (2015). ”The Budget Contraction Effect: How Contracting Budgets Lead to Less Varied Choice.” Journal of Marketing Research, 52 (3), 337-348. [PDF]
  • Blanchard, Simon J., Kurt A. Carlson, and Margaret G. Meloy (2014). ”Biased Predecisional Processingof Leading and Non-Leading Alternatives.” Psychological Science, 25 (3), 812-816. [PDF] [Code]
  • Kim, Sunghoon, Simon J. Blanchard, Wayne S. DeSarbo, and Duncan H.K. Fong (2013). ”Implementing Managerial Constraints in Model Based Segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an Application to Heterogeneous Perceptions of Service Quality.” Journal of Marketing Research, 50 (5), 664-673. [PDF] [Code]
  • Blanchard, Simon J., Wayne S. DeSarbo (2013). ”A New Zero-Inflated Negative Binomial Methodology for Latent Category Identification.” Psychometrika, 78 (2), 322-340. [PDF]
  • Blanchard, Simon J., Daniel Aloise and Wayne S. DeSarbo (2012). ”Heterogeneous P-Median for Categorization Based Clustering.” Psychometrika, 77 (4), 741-762. [PDF]
  • DeSarbo, Wayne S., A. Selin Atalay, David LeBaron, and Simon J. Blanchard (2008). ”Estimating Multiple Segment-Level Ideal Points from Context Dependent Survey Data.” Journal of Consumer Research, 35 (June), 142-153. [PDF] [Code]
Awards & Service Highlights
  • Recipient of the 2017 Faculty Research Award, McDonough School of Business, Georgetown University
  • 2017 Marketing Science Institute Young Scholar
  • Editorial Review Boards: Journal of Marketing Research and International Journal of Marketing Research
  • Co-Chair (with Debora Thompson) of the 2019 11th Triennial Invitational Choice Symposium
  • Best paper award at the 2015 American Marketing Associtation Advanced Research Techniques (ART) Forum
Softwares and Tools

TurkCheck: A simple tool to prevent Amazon Turk workers to participate in multiple studies from the same research project.

  • There are a few ways out there on how you can modify your Qualtrics surveys to check on completed turkIds, but it requires lots of manual labor. TurkCheck allows you to restrict your participants, by project name, using my database system, with minimal work on your part.
  • 1. Description. 2. Software Page.

Publication Compilation Database

Data files: Evidence-based Recommendations for Designing Free-Sorting Experiments

  • We collected data from 36 (card) sorting tasks via a large experimental design. As a complement to the paper, we're making all our datasets available.
  • 1. Original Article (SSRN). 2. Data files (zip).