| The Art/Non-Art Binaries:
The Logic of the Artworld and the Art Market
Art/Not-Art: The Artworld at Work
- The political economy of the artworld depends on the ability to maintain
"art" as a cultural category and to differentiate it from
- A primary social function of the artworld is thus producing the consent
of the wider society and of economic actors outside the artworld for the authority to construct the category of art and to be the guardian
of the art/non-art differentiation for the rest of society.
- The artworld and all its institutions depend on the ability to reconfigure
or reinstall the art/non-art differentiation at any given moment in
the production and reception of art.
- Since the artworld and all its institutions are configured around
a largely unquestioned belief or acceptance of "art" as a
category to which the institutions refer, there must be a set of strategies
for determining the institution's objects and activities while differentiating
these objects and activities from everything else.
- The artworld elicits and requires everyone's participation--the tacit cooperation
of the various agents or "actors" in all the interdependent
institutions--to be able (at any level of awareness or sophistication) to
circulate the artworld discourses that constitute art as a category
in the art/non-art binary.
- Like all cultural binary oppositions, the artworld binary constitutes
a structure of mutual entailment, one term deriving meaning and existence
from the opposite term. This structure forecloses any appeal to an extra-institutional,
permanent, or transcendental ground for art as a name for something
with essential trans-historical properties.
- That is, there is no possibility of art as a cultural category or of individual art objects to appear as such, outside the institutional network in which the art/non-art opposition exists.
- But the binary model has severe limits in describing the full operations
of the artworld and the micro-cultures of reception and production
within the artworld.
- In a complexity system of contingent relations
and binary oppositions of mutual entailment, there is no "there-there,"
no independent space outside the meaning and value constructed in the network of differentiations
(see the network
complexity model for completion of the binary structure).
- The construction of "art" at any given moment within discourse is a network activity--cf. Foucault's "discursive practices," Bourdieu's "fields"--not a simple binary, even though the results may be a reinstallment of the art/non-art binary.
The Traditional Model of the "Semiotic Square" or Structure of Differentiation and Mutual Entailment
Logical structure of the semiotic square:
mutual entailment and structure of contraries and contradictories
Example of cultural binaries
Artworld binaries (fill in terms)
Some Examples of Dialogic Interplay Among Categories
(Sometimes looks like Art)
subversion, hybridization, or deconstruction?
non-functional (non-service, non-entertainment, non-visual enjoyment
art, mass media images
Warhol, Salle, Koons, street art
non-mass media, difficult, requires insider coding
pop media art, popular codes
pop art, Warhol
objects, carrying signs of artist's work, intervention of hand (view
of Frank Stella); marks of activity of artists as artworld functionaries
(decoration, imitation high design, "Ikea," posters,
shopping mall galleries, commodities, poster reproductions)
ironic use of consumer objects and images
beauty and aesthetics (as kidnapped by mass culture). Strategies
used: intentions and interventions often unfinished, coarse, rough,
inelegant, primitive, outside the perfection of mass produced commodities
culture, middle class notions of beauty, design, and "aesthetics," arty
look and materials
seduction of the image, pleasure of the visual
against mass culture emotions. Subversion of nostalgia and received
(easy and easily reproducible visual clutter, often sentimental
or politically correct). Visual Muzak.
Working with Case Studies: Encoding of Material Medium
- All art media is subject to the already-encoded value system from
traditional high-art media (oil paint, marble, etc.) through modern
materials (acrylic paint, steel/metals, plastics, lighting, film, video,
etc.) to outside and newly introduced materials (organic, industrial,
found, biological, excrement, food, digital processes).
- All are constantly being repositioned in a network of systemic relations
Piss Paintings (Oxidation Paintings): acrylic ground, metallic paint,
urine on canvas panels.
- Especially the Oxidation Painting of 1978 with diamond dust: a Warhol
tour de force.
- Merging of high/low, sacred/profane, ideal/excrement, diamonds/urine
- Warhol's revenge on abstract expressionism? Piss and cocks as painting
tools, humiliation of action painting and macho swagger of Pollock and
- In the process, created amazing abstract works with metallic and chemical
- Commentary on the "piss works" tradition in painting.
Next: a "network
complexity model" for interpreting art in the artworld context.